We have always argued that Google Analytics is an Enterprise-level application, but with the latest release, the tool has a muscular look and feel that puts it solidly in the Enterprise space, along with long-term giants like Omniture. We recently returned from the Google Analytics Authorized Consultant (GAAC) conference in Mountain View, and it’s clear that Google is committed to this tool and its long-term possibilities.

Now that it’s arrived, how should it be used? Never has such a powerful analytics tool been available for free. But does that make it different? What challenges do companies face when trying to install it? How should it be marketed? In the next couple of weeks we’ll explore these issues and possibilities.

Some authors have already written at length about the new implementation, including Eric Peterson. We recommend you start there while considering the possibilities of Google Analytics for your company, whether you’re a marketing firm trying to improve your web marketing offerings or a company trying to make sense of what’s happening to their website online.