Intimidated by the slick moves of the new GA Motion Charts? Gaining insight was hard enough with a stable graph, you might be telling yourself - how can I find the trends in one that changes before my eyes? These quick tips will help you use the charts both within a larger analysis [...]
Monthly Archives: November 2008
How SearchWiki Affects Your Site’s Relevance
November 25, 2008 – 2:22 pm
What is Google thinking with its new SearchWiki product?
Google launched SearchWiki on November 11th, stirring considerable controversy. There have been complaints over the inability to opt out of SearchWiki and the appearance of the product and concerns over privacy and what influence random strangers may have over search results.
With SearchWiki, Google has delivered a perplexing [...]
Great book on Landing Page Testing
November 24, 2008 – 1:20 pm
Have you ever wanted to be systematic about testing different versions of a popular page on your site, but felt overwhelmed by questions of how long a test should last, which traffic channels should be sent to the pages being tested, and how certain your results are? Landing Page Optimization by Tim Ash is [...]
Responses to Facebook Forays into Experimental Advertising
November 21, 2008 – 12:43 pm
Backstory: On November 11th, the Wall Street Journal has an article that says Facebook still isn’t selling ads like MySpace, despite surpassing their market share. It’s interesting, and compares formats of online advertising that are now considered traditional with more novel ideas like Facebook’s engagement ads.
Wired and cnet were, of course, among those [...]
Google Analytics Hits the Big Time
November 19, 2008 – 1:49 pm
We have always argued that Google Analytics is an Enterprise-level application, but with the latest release, the tool has a muscular look and feel that puts it solidly in the Enterprise space, along with long-term giants like Omniture. We recently returned from the Google Analytics Authorized Consultant (GAAC) conference in Mountain View, and it’s clear [...]
Long Dropdown Menus in Google Insights for Search
November 18, 2008 – 2:51 pm
A very long dropdown menu
Google Insights for Search is an exciting tool and if you haven’t had the chance to check it out yet, you ought to. This tool lets you research what people search for and when they have done it. It’s the sort of tool that can provide hours of entertainment to people [...]
Mobile Internet and the Future
November 14, 2008 – 4:17 pm
At Tuesday’s marketing roundtable at Spark Central in Ann Arbor the panel had a very interesting discussion about the future of mobile marketing. They talked a lot about geo-targeted ads that are sent to a potential customer’s cell phone who has opted in to receive such message.
mobile-computer
This got me wondering how paid search will work [...]
High Touch Customer Service and Ecommerce
November 11, 2008 – 3:54 pm
Can you still provide “high touch” service through an ecommerce site? Yes.
Touch still happens in ecommerce and can be an important factor in differentiating yourself from your competition. A well-crafted user experience is the touch. Anyone can throw together a website that sells widgets. Crafting an effective and helpful website to sell widgets and combining [...]
LinkedIn adds Events; There are Still Some Bugs
November 10, 2008 – 1:52 pm
LinkedIn has added a great new feature to help people network! Last week, LinkedIn added Events, a feature which lets users list events and other users to indicate whether they are going or if they are interested in going. This feature isn’t groundbreaking, but the value of having it in LinkedIn is that it is [...]
Tracking Individuals In Google Analytics
November 10, 2008 – 10:00 am
Google Analytics provides powerful aggregate data about general groups or categories, but companies, particularly when targeted a key smaller market demographic, may want data at the level of the individual.
Unfortunately, Google Analytics tools is not designed with this function in mind, for privacy, technical, and philosophical reasons. While we generally agree with this setup, sometimes [...]
