http://blog.purevisibility.com/2008/10/who-clicks-on-paid-search-advertisements/ Fri, 03 Feb 2012 18:42:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://blog.purevisibility.com/2008/10/who-clicks-on-paid-search-advertisements/comment-page-1/#comment-1114 mwilliams Fri, 24 Oct 2008 15:05:45 +0000 http://blog.purevisibility.com/?p=300#comment-1114 Barbara you are right, sometimes paid ads more directly address a search than organic results. Paid search advertisers goal is to write compelling copy that addresses a user's search and sends them to a relevant landing page. How do we know our ad copy is compelling? Constant A/B testing. And yes, in my experience paid search does provide good ROI that's measurable for those who can directly address their audiences' concerns. I agree, paid advertising is like direct mail, in that more people respond to it than say they do. Barbara you are right, sometimes paid ads more directly address a search than organic results. Paid search advertisers goal is to write compelling copy that addresses a user’s search and sends them to a relevant landing page. How do we know our ad copy is compelling? Constant A/B testing. And yes, in my experience paid search does provide good ROI that’s measurable for those who can directly address their audiences’ concerns. I agree, paid advertising is like direct mail, in that more people respond to it than say they do.

]]> http://blog.purevisibility.com/2008/10/who-clicks-on-paid-search-advertisements/comment-page-1/#comment-1105 Barbara Bix Fri, 24 Oct 2008 01:44:12 +0000 http://blog.purevisibility.com/?p=300#comment-1105 I'll start by answering your question: I click on paid search advertisements. I'll click where ever I think I'll get the information I seek. Sometimes the paid ads more directly address my concerns than the organic search items. Whether I click or not depends on the strength of the message--and the strength of the offer. Just like many more people respond to other forms of direct marketing than say they do, I'll bet paid search provides a good ROI for those who can directly address their target audiences' concerns and provide a compelling call to action! I’ll start by answering your question: I click on paid search advertisements. I’ll click where ever I think I’ll get the information I seek. Sometimes the paid ads more directly address my concerns than the organic search items. Whether I click or not depends on the strength of the message–and the strength of the offer. Just like many more people respond to other forms of direct marketing than say they do, I’ll bet paid search provides a good ROI for those who can directly address their target audiences’ concerns and provide a compelling call to action!

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