Susan Weinshenck, Ph.D. in Psychology and Chief of Technical Staff at Human Factors International, is launching a blog and about to publish a book.
I have heard Susan speak a few times, at World Usability Day and at Internet User Experience conferences, and she is a terrific speaker, thoughtful and animated. Recently I have heard her [...]
Monthly Archives: October 2008
New Blog to Watch – WhatMakesThemClick.com
October 31, 2008 – 1:05 pm
LinkedIn’s applications – use them to make your professional profile even richer
October 30, 2008 – 12:05 pm
I’m a fan of LinkedIn. Its helped me keep track of folks I value, and it lets me admire their paths as they move, advance, and change. Yet, now that most social networking sites are allowing me to aggregate my own feeds from elsewhere (think jaiku, friendfeed, being able to syndicate your blog as notes [...]
How YouTube Saved Barack Obama Forty-Six Million Dollars
October 29, 2008 – 3:55 pm
This evening Barack Obama is going to spend about four to five million dollars to air a thirty minute ad on three major networks nationwide. Not since Ross Perot in 1992 has a candidate spent so much money to reach so many people at the same time.
But, in fact, Barack Obama has reached the equivalent [...]
Problems With Yahoo! Search Marketing
October 28, 2008 – 5:53 pm
I’ve been having so many problems with Yahoo! Search Marketing lately, that I thought it’s time to post some of these. YSM is generally a decent program to work with, but they need to start doing some things and stop doing others if they want a product that’s competitive with Google AdWords. Consider [...]
Visitor Behavior Analysis: That darn Back Button
October 27, 2008 – 1:50 pm
User-friendly?
The browser back button is both a blessing and a curse. It is a welcome sight when navigating a poorly-designed site – imagine, for example, if every time you walked into a room, only to remember you’d forgotten to bring something important in with you before you’d taken even a full step, you had [...]
Who Clicks on Paid Search Advertisements?
October 23, 2008 – 8:00 am
When I started in pay per click marketing in 2005 the first thing I wondered was “who are these people clicks on sponsored links because I sure the heck don’t.” Often when I explain to people what I do at my job they react in the same way that I did, “people actually click on [...]
Real world lacks sufficient ad density, Google creates virtual world.
October 22, 2008 – 9:39 am
This post was meant to be quick & glib, with a glimmer of of insightful commentary the future of advertising online, specifically in products like Second Life. However, I ran into some very thoughtful writing on the subject that’s way more interesting than what I had to say. So, I’d like to write [...]
Qwitter: Feedback for your Twitter Campaign
October 20, 2008 – 2:59 pm
Mashable had a post on Friday about Qwitter, a tool that sends you a notification when someone on Twitter unfollows you and lets you know which tweet (probably) caused them to unfollow you.
For personal use, I can see how this tool could be an interesting. I am not too worried about who is following me [...]
Yahoo Web Analytics Beta, Or, The Product Formerly Known as IndexTools
October 17, 2008 – 12:50 pm
So, in early 2008 Yahoo bought IndexTools. Then, last week, Yahoo announced that they’re beginning to roll out the product born of that acquisition, Yahoo Web Analytics [press release]. It’s not public yet; the beta will expand to more groups over the next year.
No word on the details of the release schedule, but [...]
My Favorite Internet Marketing Blogs
October 15, 2008 – 2:35 pm
If you want a great combination of nuts-and-bolts advice, strategy, and perspectives on the industry, you can’t miss the following websites. Add them to your reader!
Search Engine Guide
Search Engine Watch
Forrester Research for Interactive Marketing Professionals
The Web Strategist
John Battell’s Blog
Seo Book
Occam’s Razor by Avinash Kaushik
