Website Optimization is an engaging, comprehensive, and valuable resource for anyone who wishes to improve the online marketing results of their own businesses Web sites or those of the clients they support. Online business owners and Web developers unfamiliar with core SEO and site optimization techniques, are urged to read this book. review on Slashdot

Why its great: Its a real-eye opener that many website issues are caused by slow loading websites, and how to improve these to help build a better user experience. Its great material to give to web developers in particular, and has some excellent unique perspective that I hadn’t read before anywhere else. And the fact that he relates the theory of ‘persuasion’ to building a visitor-centric website (and even relates it to one of my favorite books of all time – the psychology of persuasion by Robert Cialdini). from 5 must-read new books to help improve your website

Ogni tanto bisogna pensare anche alle revenue. Questo testo fa il paio con lo straordinario High Performance Web Sites, aggiungendo agli argomenti tecnici relativi alle prestazioni quelli legati alla visibilità nei motori di ricerca, alle campagne pay-per-click, alle metriche.
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a great all round resource….”Website Optimization” gets a thumbs up from this reader. Mike Grehan, The ClickZ Network