We’re hiring!
Pure Visibility is looking for an enthusiastic, responsive individual to join our sales team. This part-time position will support our existing sales team by acting as a first contact for incoming sales leads, someone to help us qualify new opportunities and promote our product offerings.
Details on the open position can be [...]
Monthly Archives: September 2008
We’re Hiring – Sales Representative
September 26, 2008 – 3:21 pm
Creative Brain Documentation
September 25, 2008 – 11:29 am
This week, the MIMA Summit–that’s the Minnesota Interactive Marketing Association–invites bloggers to respond on additional topics of interest to internet marketing companies large and small. Such as Topic #2: Speaker Leah Buley asks, “What’s the process for creative brainstorming at your company? Who gets involved with creative exploration, and how do they do it?”
“Creative brainstorming”. [...]
Use Causation to Convert Leads
September 23, 2008 – 1:07 pm
Have time to read a blog post? What if I told you in just a few short minutes you could walk away with increased knowledge of persuasive design techniques?
B.J. Fogg, a well-known researcher in the land of web design and info architecture, who’s been influential in discussions of web credibility, is also the [...]
The KEY Performance Indicator for lead generation websites
September 22, 2008 – 2:05 pm
As any sales person can tell you, just because it’s a lead doesn’t mean it will be a sale. The quality of that lead has a huge impact on what will happen at the end of the line. The problem is, of course, that for many high-value, complex products, the time lag between a lead [...]
Work Identity / Internet Identity
September 19, 2008 – 12:19 pm
Here at Pure Visibility, blog authors have a rotating schedule. Last week, I wrote a commissioned article per request of a co-founder; upon publishing time, I found myself hesitating.
Hoping that any potentially offensive reading would be lost in translation, I asked a co-worker, “Think I could publish my blog post as administrator?”
His puzzled look [...]
Will paid search prices be affected by Google – Yahoo search ad deal?
September 18, 2008 – 2:16 pm
hal varian, sam eagle impersonator
Hal Varian, Chief Economist for Google, Berkeley Professor, author of the awesome book Information Rules and amateur Sam Eagle impersonator, tears down a white paper by an SEM company that predicts that the deal Yahoo made to serve Google ads will cause a 22% increase in Yahoo PPC bid prices. Varian [...]
Google Privacy Policy Update
September 15, 2008 – 3:20 pm
Last week’s Google privacy update, reveals that the company will anonymize IP addresses after 9 months, down from 18 months. Check out this NPR: On the Media piece about privacy concerns arising from Chrome and other Google services.
Google VP of Search Products and User Experience and Ninjitsu, Marissa Mayer, asserts that Google is better [...]
What is Social Media, and Why Should I Invest It?
September 12, 2008 – 4:04 pm
“Social media”, in its short history as a phrase, has been applied to a range of technologies, entities, and relationships. The ambiguous nature (not to mention using the word ’social’ in business or technological environment) can make the initial decision of whether to expand a web strategy to include social media a difficult one [...]
Spreading the Internet all over the World
September 10, 2008 – 9:00 am
Imagine a world where every human being on the planet has access to the Internet. Even countries where poverty today threatens their existence….what would the power of sharing knowledge with these people do – who could never dream outside of what they already only know.
Yesterday on NPR, I heard that a startup [...]
Information Architecture… Category Theory, Part II
September 9, 2008 – 3:41 pm
Yesterday I wrote a post about how one theme in Lakoff’s book “Women, Fire, and Dangerous Things”, the way that categories display prototype effects, can be applied to web classification schemes.
The second major takeaway from Lakoff’s theory of categorization, the status of basic-level categories, requires some understanding of what is so unique about Lakoff’s approach [...]
