So, there’s a joke around the office that besides a few obvious stand-outs (our co-founder Linda Girard is one), that we’re a kind of odd bunch here at Pure Visibility. We’ve used the phrase “nerds with social skills” to describe the mix on our team (often in the same person) of hard nosed data analysis and more qualitative business analysis skills.

As we work for our clients, whether we’re improving the visibility of their site through search engine optimization and AdWords, Yahoo, and MSN PPC management or improving their site’s performance through tuning its usability, we use a combination of hard skills (let the numbers speak for themselves, prove it to me) and soft skills (listening to our clients, listening to our clients’ customers). I think the word cloud for our blog proves it. Because we’ve got a nice mix of technology and domain terms (”website” “salesforce” “online” “bounce” “AdWords” “domain”) as well as analytical terms (”know” “measure”) we’ve got “people” as big as any of them.

We believe the people are what should drive the technology, rather than the reverse. What does your blog’s word cloud say about you? Find out at Wordle.net.