At long last we are thrilled to announce the release of O’Reilly Media’s Website Optimization: Speed, Search Engine and Conversion Rate Secrets. This book details search engine marketing best practices: showing readers how to optimize their conversion rates and performance tune their websites to boost the return on any Web site investment.

This is the second edition of a book written by Ann Arbor, MI website optimization guru Andy King. In this edition, Andy tapped us to contribute two chapters: Chapter 3 – Pay Per Click Optimization and Chapter 4 – PPC Case Study featuring our work for Body Glove Mobile Accessories Group.

Our Pure Visibility team learned a lot throughout the course of writing these chapters, personally, I was amazed at how much hard work and revisions go into putting out a finished bound copy. The hard work was worth it and I’ve never seen a book with such an in depth and thorough analysis of PPC marketing. We are confident that if you have an interest in Pay Per Click Optimization or Website Optimization you will learn a ton from this book.