Comments on: High Bounce Rate May be Good http://blog.purevisibility.com/2008/07/high-bounce-rate-may-be-good/ Fri, 03 Feb 2012 18:42:22 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: whybuymadeinusa dot com http://blog.purevisibility.com/2008/07/high-bounce-rate-may-be-good/comment-page-1/#comment-681 whybuymadeinusa dot com Tue, 05 Aug 2008 16:53:34 +0000 http://blog.purevisibility.com/?p=193#comment-681 I agree with this. My bounce rate was a bit high, but then I realized that people might be clicking directly on my affiliate links, which is one of the goals of my website. People search for a product, end up somewhere deep within http://whybuymadeinusa.com/ and then click on the link to buy from Amazon. I don't have a problem, if that is what is really happening. I'll have to take a close look at my stats. I agree with this. My bounce rate was a bit high, but then I realized that people might be clicking directly on my affiliate links, which is one of the goals of my website.

People search for a product, end up somewhere deep within http://whybuymadeinusa.com/ and then click on the link to buy from Amazon. I don’t have a problem, if that is what is really happening. I’ll have to take a close look at my stats.

]]> By: Bud Gibson http://blog.purevisibility.com/2008/07/high-bounce-rate-may-be-good/comment-page-1/#comment-631 Bud Gibson Wed, 09 Jul 2008 00:21:06 +0000 http://blog.purevisibility.com/?p=193#comment-631 It could also mean that each page is microtargeted. That's the case with many blogs. I like the way you swung back around to conversion as a usability metric. I think Nielsen assumes that many sites are out there to create engagement, in which case, bounce rate suggests lack of engagement. Although, truth be told, time on site is likely a better measure. Conversion can take many touches, particularly for high involvement products. In this case, one measure of conversion might be whether the person returned. It could also mean that each page is microtargeted. That’s the case with many blogs.

I like the way you swung back around to conversion as a usability metric. I think Nielsen assumes that many sites are out there to create engagement, in which case, bounce rate suggests lack of engagement. Although, truth be told, time on site is likely a better measure.

Conversion can take many touches, particularly for high involvement products. In this case, one measure of conversion might be whether the person returned.

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