Comments on: Guerilla Google AdWords Marketing, Part 1

By: Dan

Dan — Tue, 19 Aug 2008 15:09:11 +0000

Bud,
Should someone dabble in Adwords without some basic technical skills or knowledge? If a small retailer doesn’t have these, then maybe they should not participate in Adwords. Adwords won’t be profitable unless you have knowledge of how to use it. So if you are not willing to invest the time to learn, or pay someone to set it up for you, don’t bother with Adwords.

By: Sweexite

Sweexite — Sat, 02 Aug 2008 21:55:10 +0000

Thanks for the post

By: Bud Gibson

Bud Gibson — Thu, 10 Jul 2008 01:54:13 +0000

This sounds so remarkably like our experience marketing non-profits through adwords. One quick point. A real issue with online is that it requires programming, a skill that is in short supply with most small retailers (and non-profits). Even large ones have a hard time getting it right. Further, most people don’t have good intuitions about what works online and don’t have the time to run a/b testing to systematically advance toward what works better.