Domain Extensions
Lately we have received a few questions at Pure Visibility about whether or not a company should buy multiple domain names/extensions and how many variations of their company name is enough. Unfortunately, there is not one simple answer to this question and it really depends on the company. Most of the time we do [...]
Through some strange twist of fate, I procured the dubious honor of writing today’s blog post. That’s right, for the first time ever, the internet is about to experience the immense untapped blogging power of Alex Wyszewianski, Intern Extraordinaire! I couldn’t decide what to write for my first blog post, so I asked [...]
Seth Godin wrote a great article bemoaning the shortage in Search Engine Marketing of podiatrists–i.e., targeted, inexpensive, efficient specialists as opposed to dramatic and overly complex generalists (”Doctors” in his example). He observes that there are people who already know how to be “podiatrists”, but wonders if any of them are trying to market themselves [...]
What can we learn from “An Inconvenient Truth” about how to tell a
complicated story with a chart or graph? Well, that it’s often a very difficult task.
A recent post addressed some basic guidelines common to information visualization design and evaluations. I’d now like to bring up a question related to both these tasks - [...]
Pure Visibility is an Apple shop. When I came to Pure Visibility and got my MacBook, it was the first time that I had worked with a Mac all day long, every day. It took a while to get used to this new environment and separate the aspects of OS X that I didn’t like [...]
We love cake! Every month we have a birthday or two and we celebrate with a gathering around the “cake”. The cake will come in various shapes and sizes, but this month is extra special for a few reasons.
Happy Birthday Jason, Daniel & Dunrie!
Yesterday, we celebrated some very special birthdays: Jason Young (our [...]
At long last we are thrilled to announce the release of O’Reilly Media’s Website Optimization: Speed, Search Engine and Conversion Rate Secrets. This book details search engine marketing best practices: showing readers how to optimize their conversion rates and performance tune their websites to boost the return on any Web site investment.
This is the second [...]
Recently the New York Times published an article about Yahoo!’s attempt to bootstrap the next generation of search by opening their search platform to start-up partners. Yahoo!’s revenue gain from this approach, at least short-term, is probably not going to be significant. But it does suggest a potential threat to Google’s dominance. Why? Simply put, [...]
Information visualization has become a big part of web analytics, with Google Analytics leading the pack when it comes to visualizing user interactions with a site, and a few new tools for social media analysis touting visualization capabilities as reasons to invest. With newer technologies making it easier than ever to create visualizations, [...]
So, there’s a joke around the office that besides a few obvious stand-outs (our co-founder Linda Girard is one), that we’re a kind of odd bunch here at Pure Visibility. We’ve used the phrase “nerds with social skills” to describe the mix on our team (often in the same person) of hard nosed data analysis [...]
