webgraph
The web remains the largest text corpora to date, although in recent years corporate archives are beginning to catch up. But the web is more than just a massive text database. The above picture is one I enjoy geeking out over. It shows the structure of the web. Here’s a description [...]
Overall, we are very pleased to have acquired Mike Beasley. His experience and training in usability is indispensable; his input can really improve the user experience on websites. But one wonders what it would be like to have Michael Beasley around the office. I decided to do a quick comparison.
Name
Mike Beasley
Michael Beasley
Visual [...]
Yahoo! recently announced that they are going to display Google AdWords ads for some of their queries. If you read a lot about internet marketing, you’ll see that the popular angle towards explaining the extra revenue Yahoo! will generate from such a move is AdWords has greater relevance in ad distribution. I don’t [...]
I’ll be the first to admit that Google Analytics is, like many Google tools, well-designed, free, and puts a great deal of functionality in the hands of users who might otherwise have no access to such data. But while some great posts have been written about Google Analytic’s strengths–(check out this comprehensive list of [...]
Admittedly, the Pure Visibility team often geeks out about tech tools and trends. But one of the really satisfying things that we do is to emerge from the depths of geekdom and share information with clients that shows what’s happening with their online presence, stuff that can help inform decisions about web marketing efforts. [...]
One of the biggest obstacles to Social Media being perceived as a legitimate marketing activity is its measurability, especially for companies with an annual revenue of $1 million or less. Paid Search and SEO have fairly specific metrics of effectiveness that can be easily related to the bottom line. Social Media, on the other hand, [...]
As social media continues to gain popularity as an advertising channel, some companies are advertising software aimed at mapping and make analyzing online social communities. I’ve been considering some of the pros and cons of tools designed for online social networks.
Analysis packages like Radian6 and BuzzLogic consist of dashboards (not unlike Google Analytics) [...]
After a recent discussion with a non-marketer who studies citation networks, I’ve been asking musing on influence in social networks. What is it, exactly? Does it depend on the network? Is it as difficult to define as charisma? Or is it an (albeit inexact) something that an analyst can feasibly [...]
If you want search engines crawlers to find your content, design your site so your text is text, not images. By hiding subject matter from search engines, you’re creating obstacles to good website rankings. It confuses me that anyone would decide to implement their site in a way that gets in the way [...]
Michigan Stadium Aerial by dunrie, on Flickr
Ann Arbor and Ypsilanti are more than Michigan Football, although that is one thing that makes living here exciting. We’re more than the University of Michigan and Eastern Michigan University. We have a great community of wonderful and innovative tech companies here such as:
Accuri Cytometers - a powerful, compact [...]
