http://blog.purevisibility.com/2008/05/why-we-use-personas-in-website-design-reviews/ Mon, 26 Jul 2010 00:04:17 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.purevisibility.com/2008/05/why-we-use-personas-in-website-design-reviews/comment-page-1/#comment-1483 Web content, conversions and personas Mon, 16 Feb 2009 05:58:36 +0000 http://blog.purevisibility.com/2008/05/why-we-use-personas-in-website-design-reviews/#comment-1483 [...] Personas: Since the 1960’s account planners would create audience profiles as part of the creative brief that we (as copywriters) would write the advertising to match. Personas are very similar - just  a new way to say it. Personas allow you to put a name, face, and detailed description to one audience that may very well want to purchase your product. You can have multiple personas per web site, and you can design content to reach them all. For some guides on writing Personas visit Dave Chaffey’s page, or you can visit this Pure Visibility post on personas. [...] [...] Personas: Since the 1960’s account planners would create audience profiles as part of the creative brief that we (as copywriters) would write the advertising to match. Personas are very similar – just  a new way to say it. Personas allow you to put a name, face, and detailed description to one audience that may very well want to purchase your product. You can have multiple personas per web site, and you can design content to reach them all. For some guides on writing Personas visit Dave Chaffey’s page, or you can visit this Pure Visibility post on personas. [...]

]]> http://blog.purevisibility.com/2008/05/why-we-use-personas-in-website-design-reviews/comment-page-1/#comment-1220 Bookmarks about Personas Sun, 02 Nov 2008 12:30:15 +0000 http://blog.purevisibility.com/2008/05/why-we-use-personas-in-website-design-reviews/#comment-1220 [...] - bookmarked by 5 members originally found by sasanders on 2008-10-23 Why we use personas in website design reviews http://blog.purevisibility.com/2008/05/why-we-use-personas-in-website-design-reviews/ - bookmarked [...] [...] – bookmarked by 5 members originally found by sasanders on 2008-10-23 Why we use personas in website design reviews http://blog.purevisibility.com/2008/05/why-we-use-personas-in-website-design-reviews/ – bookmarked [...]

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