As a company, Pure Visibility has always been a fan of social media. However, individual members of our team have been more or less enthusiastic about it. We’ve had internal discussions about its effectiveness, particularly when compared to more traditional ROI metrics such as Cost Per Conversion, which can be easily and simply proven. Slowly, however, we’ve been gathering information about this exciting and deeply engaging constellation of concepts that have led us to believe that a rigorous, metrics-based approach to the field is possible.

Over the next month or so I think I’ll be blogging pretty regularly on Social Media and how more egghead-y, skeptical types like me might quantify its value. But I’m excited, because as I’ve said repeatedly to people within my own organization, if you can get me on board with these concepts, then you’ve made your hardest sale.

I also wanted to share a link to a wonderful Social Media FAQ that started my shift on the topic. It goes deeper than many FAQs (in some way it’s really a series of detailed blog posts), but if you spend a little time in there, I think you’ll find your own understanding of social media, at least from Jeremiah Owyang’s perspective, can be easily explained to people who are just learning more about it.

So have fun, go deep. And don’t be scared; at the end of the day, I think the ride I’ll be blogging about in the next few months will look a lot more familiar and welcoming than many people believe.