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	<title>Comments on: A Social Media Case Study: Muxtape</title>
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	<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/</link>
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		<title>By: Senia.com Positive Psychology Coaching &#187; Teaching Social Media in a Business School</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-1482</link>
		<dc:creator>Senia.com Positive Psychology Coaching &#187; Teaching Social Media in a Business School</dc:creator>
		<pubDate>Sun, 15 Feb 2009 16:51:35 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-1482</guid>
		<description>[...] A Social Media Case Study: Muxtape (from @Avinio      &#171; Three Unrelated Thoughts &#160; [...]</description>
		<content:encoded><![CDATA[<p>[...] A Social Media Case Study: Muxtape (from @Avinio      &laquo; Three Unrelated Thoughts &nbsp; [...]</p>
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		<title>By: Mux it up. &#171; Because it&#8217;s our prerogative</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-662</link>
		<dc:creator>Mux it up. &#171; Because it&#8217;s our prerogative</dc:creator>
		<pubDate>Thu, 24 Jul 2008 15:07:22 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-662</guid>
		<description>[...] know who compiled the mix you&#8217;re enjoying (or hating). Sure, its probably all just an Amazon plot to get us to buy their MP3&#8217;s, but Amazon is much closer to my heart than, say, iTunes, so I&#8217;ll let it [...]</description>
		<content:encoded><![CDATA[<p>[...] know who compiled the mix you&#8217;re enjoying (or hating). Sure, its probably all just an Amazon plot to get us to buy their MP3&#8217;s, but Amazon is much closer to my heart than, say, iTunes, so I&#8217;ll let it [...]</p>
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		<title>By: SocialMediaMojo</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-542</link>
		<dc:creator>SocialMediaMojo</dc:creator>
		<pubDate>Thu, 29 May 2008 03:11:58 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-542</guid>
		<description>Well myspace has been hostile to music playlist applications

http://www.techcrunch.com/2007/02/25/imeem-blocked-from-myspace/

Apparently there was a time when you couldn&#039;t even mention the phrase &#039;imeem.com&#039; on myspace without it being censored. Of course we all know that this hostility was because myspace was planning on launching myspace music and didn&#039;t want to help a competitor lock up the market.

There are official Facebook and Myspace applications from all those sites, as well as generic web embed capability which between them is hugely popular.
Taking imeem and projectplaylist  together they&#039;ve got 120million uniques - thats more people than use facebook.
http://www.quantcast.com/p-e059sb-sW00wM
http://www.quantcast.com/p-03Kgz0RV6Ztmc

imeem has also launched its on API so in theory, building a clone of muxtape could be done on top of imeem&#039;s api with almost no work.</description>
		<content:encoded><![CDATA[<p>Well myspace has been hostile to music playlist applications</p>
<p><a href="http://www.techcrunch.com/2007/02/25/imeem-blocked-from-myspace/" rel="nofollow">http://www.techcrunch.com/2007/02/25/imeem-blocked-from-myspace/</a></p>
<p>Apparently there was a time when you couldn&#8217;t even mention the phrase &#8216;imeem.com&#8217; on myspace without it being censored. Of course we all know that this hostility was because myspace was planning on launching myspace music and didn&#8217;t want to help a competitor lock up the market.</p>
<p>There are official Facebook and Myspace applications from all those sites, as well as generic web embed capability which between them is hugely popular.<br />
Taking imeem and projectplaylist  together they&#8217;ve got 120million uniques &#8211; thats more people than use facebook.<br />
<a href="http://www.quantcast.com/p-e059sb-sW00wM" rel="nofollow">http://www.quantcast.com/p-e059sb-sW00wM</a><br />
<a href="http://www.quantcast.com/p-03Kgz0RV6Ztmc" rel="nofollow">http://www.quantcast.com/p-03Kgz0RV6Ztmc</a></p>
<p>imeem has also launched its on API so in theory, building a clone of muxtape could be done on top of imeem&#8217;s api with almost no work.</p>
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		<title>By: doneil</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-531</link>
		<dc:creator>doneil</dc:creator>
		<pubDate>Tue, 27 May 2008 16:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-531</guid>
		<description>Hi Social Media Mojo,

Great comments and perspective. I&#039;d never heard of imeem.com but I look forward to playing with it.

Now, assuming this has been done before, it makes me even more curious about why an app wasn&#039;t developed for Facebook or MySpace that accomplished a similar goal. If it is as simple as Stoff suggests, why wasn&#039;t it done already by one of those two platforms? Any thoughts?</description>
		<content:encoded><![CDATA[<p>Hi Social Media Mojo,</p>
<p>Great comments and perspective. I&#8217;d never heard of imeem.com but I look forward to playing with it.</p>
<p>Now, assuming this has been done before, it makes me even more curious about why an app wasn&#8217;t developed for Facebook or MySpace that accomplished a similar goal. If it is as simple as Stoff suggests, why wasn&#8217;t it done already by one of those two platforms? Any thoughts?</p>
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		<title>By: Social Media Mojo</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-521</link>
		<dc:creator>Social Media Mojo</dc:creator>
		<pubDate>Sun, 25 May 2008 04:11:32 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-521</guid>
		<description>&quot;So why didn’t Facebook and MySpace do it first?&quot;
I believe your rhetorical question is blunted by the fact that muxtape is not the first site to do this - mixwit, seeqpod, projectplaylist and other sites let you build mixtapes and share them online.
But the real site to study is imeem.com, they launched in 2004 and muxtape copies a small part of what imeem is. But where imeem is feature rich, muxtape is mininmalist, largely because imeem has had 4 years to develop its site.
Indeed it recently became the most popular streaming site on the internet, knocking yahoo music off the top spot.
( http://blog.wired.com/music/2008/05/imeem-unseats-y.html )

The real question should be, why muxtape has captured the imagination of the blogosphere, while none of the others have.

If you look at the number of blog posts discussing muxtape vs imeem you&#039;ll see a similar number, but imeem has over 100 times as many users.

On the quesiton of legality, the general consensus is that muxtape has not resolved any legal issues. What will most likely happen is that if they get popular enough they will get sued and forced to make changes to the site - pay for licenses, filter out unlicensed tunes etc etc.

imeem has already dealt with the legal issues in a similar manner.</description>
		<content:encoded><![CDATA[<p>&#8220;So why didn’t Facebook and MySpace do it first?&#8221;<br />
I believe your rhetorical question is blunted by the fact that muxtape is not the first site to do this &#8211; mixwit, seeqpod, projectplaylist and other sites let you build mixtapes and share them online.<br />
But the real site to study is imeem.com, they launched in 2004 and muxtape copies a small part of what imeem is. But where imeem is feature rich, muxtape is mininmalist, largely because imeem has had 4 years to develop its site.<br />
Indeed it recently became the most popular streaming site on the internet, knocking yahoo music off the top spot.<br />
( <a href="http://blog.wired.com/music/2008/05/imeem-unseats-y.html" rel="nofollow">http://blog.wired.com/music/2008/05/imeem-unseats-y.html</a> )</p>
<p>The real question should be, why muxtape has captured the imagination of the blogosphere, while none of the others have.</p>
<p>If you look at the number of blog posts discussing muxtape vs imeem you&#8217;ll see a similar number, but imeem has over 100 times as many users.</p>
<p>On the quesiton of legality, the general consensus is that muxtape has not resolved any legal issues. What will most likely happen is that if they get popular enough they will get sued and forced to make changes to the site &#8211; pay for licenses, filter out unlicensed tunes etc etc.</p>
<p>imeem has already dealt with the legal issues in a similar manner.</p>
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		<title>By: Stoff</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-520</link>
		<dc:creator>Stoff</dc:creator>
		<pubDate>Sun, 25 May 2008 02:15:08 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-520</guid>
		<description>Doneil,

&quot;Muxtape is directly affiliated with Amazon’s mp3 download system as their monetization source&quot;

This is completely wrong. Any yahoo can put a link to amazon mp3 store. It doesn&#039;t mean they&#039;ve cleared any rights.

&quot;There are aspects of Muxtape, specifically its flash design, high bandwidth requirements, and open sharing architecture, that make it impossible to deploy on either Facebook or MySpace. But hey, maybe someone will come up with a link to the platform.&quot;

Muxtape isn&#039;t flash. It just uses a flash player to play mp3s. In fact the interface is entirely html/css.

Open sharing architecture? Huh? It is a playlist with a subdomain. 

High bandwidth requirements? S3 handles all of this.

Muxtape is a wonderfully simple tool to share playlists but lets not beat around the bush, it is SIMPLE. The app can be made by a junior rails programmer in a week. It&#039;s the inventiveness of the design that is the cool part.</description>
		<content:encoded><![CDATA[<p>Doneil,</p>
<p>&#8220;Muxtape is directly affiliated with Amazon’s mp3 download system as their monetization source&#8221;</p>
<p>This is completely wrong. Any yahoo can put a link to amazon mp3 store. It doesn&#8217;t mean they&#8217;ve cleared any rights.</p>
<p>&#8220;There are aspects of Muxtape, specifically its flash design, high bandwidth requirements, and open sharing architecture, that make it impossible to deploy on either Facebook or MySpace. But hey, maybe someone will come up with a link to the platform.&#8221;</p>
<p>Muxtape isn&#8217;t flash. It just uses a flash player to play mp3s. In fact the interface is entirely html/css.</p>
<p>Open sharing architecture? Huh? It is a playlist with a subdomain. </p>
<p>High bandwidth requirements? S3 handles all of this.</p>
<p>Muxtape is a wonderfully simple tool to share playlists but lets not beat around the bush, it is SIMPLE. The app can be made by a junior rails programmer in a week. It&#8217;s the inventiveness of the design that is the cool part.</p>
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		<title>By: doneil</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-519</link>
		<dc:creator>doneil</dc:creator>
		<pubDate>Sat, 24 May 2008 23:56:49 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-519</guid>
		<description>Hi Eric,

Good points both. Just to clarify what I was thinking about in my blog post:

First, Muxtape is directly affiliated with Amazon&#039;s mp3 download system as their monetization source, so I think they&#039;ve resolved the legal issues. Also, note that MySpace distributes considerable amounts of free music in a similar format to Muxtape, in that you can listen to a song, but to download it you need to pay money.

Second, you are right that both MySpace and Facebook are platforms; in fact I&#039;d say they are both terrific platforms. However, just because something is a platform does not make it universally easy to develop an app. There are aspects of Muxtape, specifically its flash design, high bandwidth requirements, and open sharing architecture, that make it impossible to deploy on either Facebook or MySpace. But hey, maybe someone will come up with an innovation that is friendly to both.</description>
		<content:encoded><![CDATA[<p>Hi Eric,</p>
<p>Good points both. Just to clarify what I was thinking about in my blog post:</p>
<p>First, Muxtape is directly affiliated with Amazon&#8217;s mp3 download system as their monetization source, so I think they&#8217;ve resolved the legal issues. Also, note that MySpace distributes considerable amounts of free music in a similar format to Muxtape, in that you can listen to a song, but to download it you need to pay money.</p>
<p>Second, you are right that both MySpace and Facebook are platforms; in fact I&#8217;d say they are both terrific platforms. However, just because something is a platform does not make it universally easy to develop an app. There are aspects of Muxtape, specifically its flash design, high bandwidth requirements, and open sharing architecture, that make it impossible to deploy on either Facebook or MySpace. But hey, maybe someone will come up with an innovation that is friendly to both.</p>
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		<title>By: doneil</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-518</link>
		<dc:creator>doneil</dc:creator>
		<pubDate>Sat, 24 May 2008 23:52:48 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-518</guid>
		<description>Hi Andrew,

I haven&#039;t played with Grooveshark, but it was another application that I saw during the research for this blog post. It doesn&#039;t seem to enjoy the same buzz as Muxtape, but then again, here we are discussing it in a blog ;). I&#039;ll check it out.</description>
		<content:encoded><![CDATA[<p>Hi Andrew,</p>
<p>I haven&#8217;t played with Grooveshark, but it was another application that I saw during the research for this blog post. It doesn&#8217;t seem to enjoy the same buzz as Muxtape, but then again, here we are discussing it in a blog <img src='http://blog.purevisibility.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> . I&#8217;ll check it out.</p>
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		<title>By: Eric Brown</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-517</link>
		<dc:creator>Eric Brown</dc:creator>
		<pubDate>Sat, 24 May 2008 21:43:15 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-517</guid>
		<description>I kind of disagree with your theory as to why Facebook and MySpace didn&#039;t try this first (sharing mp3&#039;s).  My guess is it has nothing to do with the fact that they are networking at the core (they are still platforms, a tool would be an app).  It, I&#039;m sure, has to do with the legality of sharing mp3 files and large companies on the cutting edge of the evolution of the web right now aren&#039;t willing to compromise themselves with something as petty as mp3 sharing (why share mp3&#039;s and the legal headaches when you can just share where you are getting your music and what you actively listening to).  Because if people are sharing it can probably be downloaded and is probably technically a copyright violation in some way.</description>
		<content:encoded><![CDATA[<p>I kind of disagree with your theory as to why Facebook and MySpace didn&#8217;t try this first (sharing mp3&#8217;s).  My guess is it has nothing to do with the fact that they are networking at the core (they are still platforms, a tool would be an app).  It, I&#8217;m sure, has to do with the legality of sharing mp3 files and large companies on the cutting edge of the evolution of the web right now aren&#8217;t willing to compromise themselves with something as petty as mp3 sharing (why share mp3&#8217;s and the legal headaches when you can just share where you are getting your music and what you actively listening to).  Because if people are sharing it can probably be downloaded and is probably technically a copyright violation in some way.</p>
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		<title>By: Andrew Wise</title>
		<link>http://blog.purevisibility.com/2008/05/a-killer-app-social-media-case-study-muxtape/comment-page-1/#comment-516</link>
		<dc:creator>Andrew Wise</dc:creator>
		<pubDate>Sat, 24 May 2008 20:55:19 +0000</pubDate>
		<guid isPermaLink="false">http://blog.purevisibility.com/?p=139#comment-516</guid>
		<description>No love for Grooveshark? We&#039;d argue our UI is pretty easy to use, and with an API coming out soon, I&#039;d definitely wager we can give Muxtape a run for its money :)</description>
		<content:encoded><![CDATA[<p>No love for Grooveshark? We&#8217;d argue our UI is pretty easy to use, and with an API coming out soon, I&#8217;d definitely wager we can give Muxtape a run for its money <img src='http://blog.purevisibility.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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