I’ve read in places about display URLs affecting quality scores. However, the discussion always surrounded around how a display URL affects the clickthrough rate of an ad, which in turn, is used to calculate quality. The relationship was presented as an indirect one. Anyone interested in knowing the nitty-gritty of quality scores [...]
Monthly Archives: May 2008
Where do you connect with the Michigan Technology community?
May 15, 2008 – 12:48 pm
In a conversation with an out-of-stater earlier this week, I was asked what’s going on in the Michigan technology community, and what were the groups to connect with?
I rattled off a few, and started Googling for a list, figuring this had to be documented already. But I didn’t spot anything immediately. So here’s my first [...]
Social Media Celebrity, Chris Brogan, Coming to Detroit!
May 14, 2008 – 9:35 am
This was an exciting email to get, given that Chris Brogan was one of the first people I wound up following on Twitter. I’m so excited that he’s coming here, I’ll simply repost his email in the interest of getting out the word sooner than later!
I wanted to tell you that I’m coming [...]
Why we use personas in website design reviews
May 13, 2008 – 2:05 pm
Personas are part of our usability practice, and, although they’re gaining increasing acceptance in website and software design, not everyone understands them or recognizes their value.
Described by Alan Cooper in his book The Inmates are Running the Asylum, personas are sketches of individual people used in the design process. They are related to target markets [...]
Coming slowly to Social Media
May 8, 2008 – 4:36 pm
As a company, Pure Visibility has always been a fan of social media. However, individual members of our team have been more or less enthusiastic about it. We’ve had internal discussions about its effectiveness, particularly when compared to more traditional ROI metrics such as Cost Per Conversion, which can be easily and simply proven. Slowly, [...]
Is Facebook a Walled Garden?
May 7, 2008 – 4:29 pm
In his March 31st Alertbox newsletter, Jakob Nielsen wrote that “Facebook and the current generation of social networks are trying to replicate the walled garden strategy that failed ten years ago. It’ll fail again.” He points to an article he wrote 9 years ago, “Metcalfe’s Law In Reverse,” about the futility of trying to achieve [...]
Google AdWords Success Training Reviews
May 6, 2008 – 11:58 am
Pure Visibility is offering our Monthly Google AdWords Success Workshop 5/9/2008. This class provides an opportunity for individuals and businesses to get more from their pay-per-click advertising. Missed the May 9 training? Check out our schedule of classes and events - we’ll continue to offer this monthly on the second Friday.
Here are some reviews from [...]
Control Your Message By Keeping Web Copy Brief
May 6, 2008 – 10:27 am
On average, users read fewer than 28% of the words on a web page, according to Jakob Nielsen. How do you make those 28% of words count?
In his May 6, 2008 Alertbox, How Little Do Users Read, Nielsen writes about calculations he did based on research on how people behave online. He calculated that [...]
Google Adwords and PPC Optimization Guide in Upcoming Book
May 2, 2008 – 10:09 am
Looking for help with your Google AdWords? Want a how-to guide to help you optimize your paid search return on investment? Look no further!
We are thrilled to announce the upcoming publication of O’Reilly Media’s Website Optimization: Speed, Search Engine and Conversion Rate Secrets. This book details search engine marketing best practices: showing readers how to [...]
