I’ve been doing a search engine optimization for a few years, and I don’t really think there’s much difference between the major search engines. There might be some little differences, most noticeably:
MSN still displays very spammy pages every once in a while.
Google updates some pages faster and makes an effort to find breaking news/content.
Google [...]
Scenario: (Happened recently to a Pure Visibility client.)
lol-blog
Your company has some nice blogging momentum going. You’ve been posting on the regular for about a year now, not quite in Jonathan Schwartz territory yet, but it’s going well. Then one day your Internet marketing company notices that none of your posts are indexed by [...]
There is a lot of talk out there about the US economy and about a recession. As a result I have noticed that business owners are more careful about how they spend their marketing dollars. I think it is great that business owners are attentive to all marketing money spent and it makes my job [...]
A recent post addressed the social media metrics debate among SEMs. Missing from these conversations, as far as I can tell, is any mention of metrics used in network theory proper. These measures have been used by researchers studying real world networks, including the internet. It might be useful to build a [...]
Montgomery Ward catalog, 1955.
Every day, when I take the walk from my USPS mailbox to my recycle bin, I wonder about the role of a catalogs today. A recent catalog from Cabela’s, an outfitter offering over 200,000 outdoor products, offers an interesting new way to use print catalogs to support online sales.
Back in the day, [...]
About six months ago we predicted that a key part of social media and user engagement would be micro-conversions that combined products and commodities with demonstrable value-add services. By this definition, Amazon.com is the most successful social media website around, followed closely by Netflix and the iTunes interface. All of these applications (two are websites, [...]
“This was awesome,” said a client at the end of our jump start internet marketing audit session last week. We had just spent the last few hours talking about how he can use Internet marketing to grow his business. We touched on search engine optimization, paid search advertising, social media, and usability. Most importantly for [...]
More and more companies are taking blogging, podcasts, and the like as seriously as other forms of advertising. But blogging and other social media channels require sustained effort, for the most part, bringing up the question of how to measure social influence, one that has yet to be agreed upon. While no one [...]
I’m catching up on Brandweek from a couple weeks ago (May 5th edition, page S6) and curiously, a tip in one of the ads jumped out at me. Largely because it’s not uncommon for us to hear from people in the real estate industry looking for a way to gain visibility online now that sales [...]
The Google AdWords editor makes edits based on search criteria and performance factors easy. When managing accounts, I use it fairly regularly to change display URLs, destination URLs, and bids. Occasionally I might also use cut and paste to rearrange elements of an account. Most of these changes are driven by the [...]
