You have heard Pure Visibility beating the social media networking drum quite a bit lately, especially about Twitter and LinkedIn. But it’s only because we get excited about networking technologies that will ultimately help our clients expand their business.

When one of my colleagues first mentioned that I should join Twitter I was skeptical that it serve any purpose in my life. I have two kids and barely enough time in my life to watch TV let alone Twitter about it. Then it happened, over time (even though I rarely made tweets) I started to see the value in Twitter. I was able to see at a glance interesting things my friends were doing, which led to me actually talking to them about it the next day. I’d say something like, “Hey I saw on Twitter you and the family went to the Chelsea fair, I think I’ll take the kids there tonight.” Now I was connected with friends I only saw every month or so, I was a part of something bigger but on my terms. Pretty cool if you ask me.

Still I hear friends and clients not quite understanding why this Twitter phenomenon is sweeping the web. I can be a cheerleader (not a pretty sight by the way) and share heartfelt networking stories like mine, but Common Craft has video that explains exactly what I’m talking about. Take a peek and enjoy.

If you’re a Michigan resident, see how MLive.com uses Twitter to reach out and stay current with its audience. http://www.mlive.com/twitter

Tags: Social Media, social-networking, Twitter