Video content is key part of many social media efforts, but tracking and managing the metrics can be difficult, especially as the videos start to propogate across the web. Tube Mogul has developed an integrated platform that manages the delivery, tracking, and market research of web videos in a single integrated product.

Our initial assessment of this product is that it seems a little thin, but that it could be quickly expanded to provide video sharing and metrics for a wide variety of sources, including YouTube, Google Video, etc.

The website has some nice videos and demos, as well as press data and releases. The integration of distribution and measurement makes this product very appealing, and we look forward to using it for our social media clients.

In our mind this product speaks to a larger trend which we are very excited about. If 2007 has started to emerge as the Year of the Search Engine, 2008 is starting to look like the Year of the Metric, and nothing is more fun to us as an organization than the opportunity to measure success.