Wheeeee. Google updates PR numbers in the toolbar every few months, and another update is happening. The numbers on the toolbar don’t represent anything that Google uses for rankings in its algorithm, except in an abstract way. The hip thing to do if you’re an SEOer is just to ignore it. [...]
Monthly Archives: April 2008
Reconciling Calls to Action with What the User Wants to Do
April 28, 2008 – 9:57 am
When writing copy for your website, good calls to action matter. These are the links (or even navigation items) that steer your users toward what you want them to do. It’s important, though, to not lose sight of what your website’s users may actually want to do.
Just because you want your website’s users to buy [...]
Yahoo! Raises Minimum Bids
April 18, 2008 – 12:35 pm
Yahoo! Search Marketing (YSM) no longer has a $0.10 minimum bid according to the Yahoo! Search Marketing Blog. Minimum bids for keywords are based on quality and keyword value. Quality means they reward ads that get clicked on more relative to competitors with lower minimum bids. My experience with AdWords has been [...]
More Woes for the Competition: Google is Crawling Web Forms
April 17, 2008 – 7:58 pm
It’s been a while since anyone talked about the size of Google’s index compared to its competitors. My guess would be that it dwarfs Yahoo! when it comes to meat and potatoes pages - non-duplicates, non-100%-template, non-ad-spam - but I don’t know where Google is at for certain. This is definitely one [...]
Why Search Engine Marketing can help you Beat a Recession
April 16, 2008 – 3:56 pm
Recent economic trends suggest that we’re about to enter in the worst recession in a generation. We all have friends who are hurting, even if we’re closer to Main Street than Wall Street.
In Search Engine Marketing Land, though, things still look pretty good. I was talking to a client today whose product is directly tied [...]
Twitter Explained in Plain English
April 16, 2008 – 9:37 am
You have heard Pure Visibility beating the social media networking drum quite a bit lately, especially about Twitter and LinkedIn. But it’s only because we get excited about networking technologies that will ultimately help our clients expand their business.
When one of my colleagues first mentioned that I should join Twitter I was skeptical that it [...]
Value Added : Paying Attention To Online Leads
April 15, 2008 – 6:41 pm
If you have a lead generation site, and you are actively engaged in search engine optimization and/or pay per click advertising, it’s a good idea to have a lead form. A lead form is simply an online form a visitor fills out if they want a quote, want to be contacted, or are interested [...]
Why do you use Twitter?
April 5, 2008 – 3:44 pm
I just got teased today by the astute Bud Gibson of Michigan Innovators that there aren’t any obvious links to find Linda and I on Twitter from the Pure Visibility website. So here they are:
Catherine Juon: http://www.twitter.com/cjuon
Linda Girard: http://www.twitter.com/lgirard
And of course Bud’s group on Twitter: http://www.twitter.com/innovators
And since the next logical question is “Why do you [...]
How to Get a Big Pile of Cash
April 4, 2008 – 8:28 am
Are you one of these go out and do it yourself types? Do you like challenges? Do you own a company that has a nice looking, goal-oriented website that serves a large geographic area and has competitively priced products or services? Are you able to edit that website? Do you like [...]
Art and Search Engine Optimization
April 3, 2008 – 10:18 am
There are some SEO problems we see all the time. Websites that display text in images instead of html, using language that doesn’t match the way people talk about what the site’s about, vague words used for headings and link text. These are missed opportunities to tell search engine crawlers what a site [...]
