I’m not an early adopter - I just hang around a bunch of them.
By November 17, 2003, enough of these early adopter types (aka friends) had bugged me about LinkedIn that I finally felt compelled to sign up and give it a whirl. For a long, long time it was mostly my techie [...]
Monthly Archives: March 2008
It’s Time - Get LinkedIn!
March 31, 2008 – 11:43 pm
Pure Visibility at Internet User Experience 2008
March 31, 2008 – 9:50 am
Coming to the Internet User Experience conference 4/1 and 4/2? Internet User Experience features local and national experts in website strategy, design, development, and usability. Three Pure Visibility folks will speak at IUE.
Mike Beasley, MC, at IUE 2007
Linda Girard, Pure Visibility’s Co-Founder and Visionary,will present “Search Engine Optimization 101” at 1:30 Tuesday 4/1.
Edward Vielmetti, Pure [...]
AdWords Training Classes - Improve your PPC management and optimization skills!
March 27, 2008 – 3:03 pm
We’re thrilled to announce our monthly AdWords workshop, scheduled for the second Friday of each month. If you’re relatively new to AdWords or are interested in getting more from your online campaigns, you should register now for Google AdWords Success Workshop. The first training class open to the public will occur April 11, 2008.
Our [...]
Quality scores: padding Google’s bottom line, or protecting consumers?
March 27, 2008 – 8:07 am
We’ve seen some recent behavior in Google AdWords markets where a new ad campaign immediately gets a quality score rating that forces minimum bids into the $5 range. There was a time when you could launch a campaign and immediately count on a few inexpensive clicks to get you started, but that day appears to [...]
Tell Your Potential Customers Why You’re the Right Choice
March 26, 2008 – 6:55 pm
Why does your business exist? Why should your potential customers choose you over anyone else? What differentiates you from the competition? The people coming to your site may not even know who you are. You’ve got to get this all across to the user immediately, before he or she decides to pass your site by.
After [...]
Search engines dominate the online user experience: A case study
March 12, 2008 – 3:30 pm
How accurate is the widely held belief that search engines are the core part of the online user experience? Based on individual case studies from our clients, we think it’s pretty accurate, and their influence is increasing rapidly. In our recent annual review for a major national franchise client we discovered that the total search [...]
Good Link Text Matters
March 12, 2008 – 11:13 am
Why do users click on links? Because they think there will be something good on the other side. Putting it like that makes the answer sound trivial, but that makes it no less true.
Good link text–when a link concisely and accurately describes the destination page–is good for everyone. From a usability perspective, it’s a no-brainer. [...]
The Ineffable Team-Building Power of a Daily Stand-Up Meeting
March 4, 2008 – 11:46 am
Sharing a laugh at the PV stand up meeting
I was sick last week, and I worked from home for two days. I worked half days because I was tired and half-useless, and I stayed home because I didn’t want to infect my team mates with the same crud I had. Each day I called in [...]
Is your text readable?
March 4, 2008 – 10:55 am
According to the National Adult Literacy Study, the average adult in the United States reads at a 7th grade level. This study, if it is to be believed, indicates that that when texts are beyond the reading ability of the reader, they give up.
Are we writing text for our websites that is too complicated for [...]
