Monthly Archives: February 2008

The Double Honor of Analytics authorization and AdWords certification

Pure Visibility is only one of a handful of companies to be both Analytics and AdWords certified. That number is definitely increasing, but for now the list is short, and the process of how we got here is sometimes seen as mysterious to other companies or clients.
It’s really not. The honor of both titles was [...]

Voter confidence and usability

Tomorrow is Super Tuesday; a huge day for the presidential primaries and a good time to look deep in our hearts and consider how we feel about usability. Usability probably ranks pretty low on the list of issues voters are considering this year. It is bound up in the infrastructure of the political [...]

What I learned about teams from Super Bowl coach Bill Belichick of the Patriots

With Super Bowl Sunday approaching, the media hoopla is crescendoing around the Giants’ Eli Manning and the Patriots’ Tom Brady.
Is his ankle OK? Will he play? Is it all a ruse? What’s the name of the 2nd string quarterback for the Patriots anyway? Was Spy Gate good for team morale?
Over the years, I’ve been fascinated [...]

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