The news around town is that Yahoo! is failing. With the growth of Google, the resources the company had once it went public, it’s not totally surprising – that growth had to come from somewhere. But even considering that, Yahoo!’s marketing efforts have been markedly poor from the start. They failed to differentiate [...]
Monthly Archives: January 2008
Internet Yellow Pages vs. Google AdWords: Getting the most from whole Sales Cycle
January 14, 2008 – 4:39 pm
Thanks to Jon Battelle for getting me thinking about this again. Jon argues that Google has “no reason” to buy a Yellow Pages company. Actually there is a very good reason for Google to purchase a Yellow Page company: visitors coming through Internet Yellow Pages (IYP) sources have different behavioral characteristics and expectations than visitors [...]
The Barack Obama site, one of the most beautiful I’ve ever seen!
January 8, 2008 – 12:09 pm
Today was looking like a good day. I had a few fun projects on my docket and the weather in Michigan was breaking records for January, 61 degrees! But my day was going to get even better very soon.
Arriving at the downtown Ann Arbor offices of Pure Visibility, a little sleepy eyed and still nursing [...]
Creating Usable, SEO-friendly websites
January 7, 2008 – 4:13 pm
Shari Thurow’s recent article on Usability is a pretty good overview of usability concepts, but at the end she makes an either/or distinction between sites that are usable and sites that are findable. She states:
Nevertheless, usability and HCI professionals need to face reality: people search. People use the commercial web search engines for research, [...]
