http://blog.purevisibility.com/2007/12/how-to-explain-search-engine-marketing-to-anyone-in-three-minutes/ Mon, 26 Jul 2010 00:04:17 -0400 http://wordpress.org/?v=2.9.2 hourly 1 http://blog.purevisibility.com/2007/12/how-to-explain-search-engine-marketing-to-anyone-in-three-minutes/comment-page-1/#comment-1565 Sam Beavan Mon, 04 May 2009 18:29:35 +0000 http://blog.purevisibility.com/2007/12/how-to-explain-search-engine-marketing-to-anyone-in-three-minutes/#comment-1565 I really enjoyed the article on search engine optimisation. It's difficult to explain all these areas so concisely. I often struggle with this myself and think I need a number of analogies to explain the numerous areas that need to be looked at. Using video marketing and implementing video testimonials and/or a video spokesperson to a website is a good way of enhancing SEO efforts and turning this traffic into sales. Getting people onto your website is only half the battle - converting this traffic into sales is key. Good PR and copywriting, video production and integration and video optimisation all need to be looked at in detail. I really enjoyed the article on search engine optimisation. It’s difficult to explain all these areas so concisely. I often struggle with this myself and think I need a number of analogies to explain the numerous areas that need to be looked at. Using video marketing and implementing video testimonials and/or a video spokesperson to a website is a good way of enhancing SEO efforts and turning this traffic into sales. Getting people onto your website is only half the battle – converting this traffic into sales is key. Good PR and copywriting, video production and integration and video optimisation all need to be looked at in detail.

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