So you may have noticed that in some of your AdWord’s ad groups a column appeared called “Quality Score.” In the quality score column you will see that each of your keywords gets ranked either poor, ok, or great (also a minimum bid is named.) A “poor” quality score can result in lower ad placement, [...]
Monthly Archives: December 2007
Lessons from the kitchen – less is more when it comes to website usability
December 19, 2007 – 9:28 pm
My current favorite TV show is Gordon Ramsay’s Kitchen Nightmares, where Gordon drops into a failing restaurant for a week. It’s pretty much the same show every time, in both the British and the American versions. Gordon reorders the menu and the staff, swearing colorfully the whole time, and tries to set the restaurant on [...]
How to explain Search Engine Marketing to anyone in three minutes
December 17, 2007 – 3:11 pm
Recently Catherine Juon, the co-founder of Pure Visibility, asked me to create the “Venture Capitalist” description of search engine marketing that she could describe in three minutes. She thought that this would be a challenge, but honestly I think it’s a snap, because at the end of the day, Search Engine Marketing has much more [...]
Ask.com launches AskEraser – what does it mean to searchers?
December 12, 2007 – 9:36 pm
Ask.com, a second tier search engine, launches AskEraser that protects the privacy of the users searches on Ask.com. This new option located in the upper right hand corner of the search page, may very well make search engine marketing even more interesting. It erases your IP address, User ID, Session ID, and the [...]
How Online Marketing Teaches Companies to Compete on Analytics
December 1, 2007 – 4:02 pm
Sometimes the limits on a process or a trend is not technological, but the ability of organizations to change their fundamental thinking about how they make decisions. Companies that start this kind of thinking can succeed in ways that before were possible only when growing rapidly in a new market.
This is the essential message of [...]
Metrics, Meet Online Marketing
December 1, 2007 – 3:18 pm
I was recently in a meeting with the franchise advisory committee of a major child care company that was discussing how to reallocate funds for the second half of 2007. In an unsolicited straw poll nine of the ten participants, whose entire marketing experience up to that point had been with print media, suggested [...]
