Low Awareness- This customer never heard of the brand and has never been on the website. These customers typically have the lowest conversion rate on their first visit. These customers may come back later and then will convert higher. For companies looking for branding not ROI the “Low Awareness” shoppers are the best to target [...]
Monthly Archives: November 2007
Blue Beanie Day
November 26, 2007 – 3:59 pm
Blue Beanie Mark, originally uploaded by Own Page One.
A warm fuzzy way to raise awareness for Web Standards and Accessibility. Monday, November 26, 2007 is the day thousands of Standardistas (people who support web standards) will wear a Blue Beanie to show their support for accessible, semantic web content. … Don a Blue Beanie and [...]
World Usability Day November 8, 2007- Michigan Event at MSU
November 15, 2007 – 4:35 pm
On November 8, 2007, over 40,000 people in 175 cities in 35 countries gathered to honor World Usability Day. The founding goal of World Usability Day is to “ensure that the services and products important to life are easier to access and simpler to use.” This year’s global theme focused on healthcare—how our health is [...]
