Google Universal Search is an effort by Google to drive more traffic to its other properties by including links to vertical search engine results that blend in with regular web page listings. If a vertical search result is considered more relevant, it can knock a regular web listing off of the first page. Universal Search doesn’t totally replace Google’s OneBox results. These are results that appear at the top of the search results that have a different format from the regular web listings and that don’t knock regular web listings off the first page. Results can appear from Google’s video, images, news, books, and local search engines. Search Engine Land provides a nice summary of the changes. Read More