The inexperienced AdWords user often leaves the default settings active, a good idea or big mistake depending on the feature in question as well as the nature of the account. When it comes to the Content Network, many SEO experts advise turning it off entirely, claiming it a waste of resources better spent optimizing [...]
Monthly Archives: May 2007
Google, YouTube, and the Attention Economy
May 16, 2007 – 4:38 pm
What do YouTube, Marxist theory, and the attention economy have to do with SEO? Blogger (and author of Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture) John Battelle writes:
“SEO is persuasion. We live in a world of persuasion. Our attention is constantly being sought after. I see [...]
Buggy Keyword Tools
May 16, 2007 – 3:43 pm
Today’s SEO researcher enjoys the choice between numerous keyword generation tools, each of which offers their own relative strengths and weaknesses.
Take, for example, both Yahoo’s Overture Keyword Selector Tool and the Keyword Discovery Tool. I use these two interchangeably, often because what I expect to be fairly common search terms bring up no data [...]
