A recent report from the Center for Media Research that found the proportion between new and repeat visitors in cookie-based tracking tools was inaccurate.
The essential argument was that third-party cookies are consistently flushed by security programs because they are generally seen as superfluous or violations of security and/or privacy. According the research, 31% of all [...]
Monthly Archives: April 2007
Security Programs Making Cookie-Based Analytics Tools Inaccurate
April 25, 2007 – 7:54 am
PPC A/B testing: How long do you wait?
April 15, 2007 – 12:32 pm
Pay Per Click generates measurable sales data remarkably quickly, but sometimes we still have to wait a while for any given ad group and set of ads to generate enough traffic to create a reasonable statistical result.
How long exactly? Well, the most effective measure that we have used is based on the venerable confidence interval [...]
Can you use AdWords to Brand Your Product?
April 3, 2007 – 5:35 pm
Google recently released a video about the value of Branding (you can see it Here) that was very telling. It was, essentially, an education about how different companies perceive branding and its value, followed by compliments they paid Google about branding. The education portion was about 2/3rds of the video, which is not surprising because [...]
