Day Parting is a growing part of the PPC field, with many systems and tools trying to take advantage of different traffic cycles for particular products and services. There are a lot of misconceptions about what day parting is and how it can be used, but we do believe that it is useful if [...]
Monthly Archives: March 2007
Dayparting and PPC: Are you using it right?
March 1, 2007 – 8:57 pm
When Google Adwords and other Pay Per Click services started to offer time-dependent ad distribution, they called it “Dayparting” as a way to quickly conceptualize the feature. Since then, Day Parting has become a marketing buzzword for many search engine marketing companies.
The problem is that, like many marketing buzz words, it is widely used and [...]
