It looks like Google had a bug that allowed invisible titles to be created for ads. We saw this on Monday and Tuesday of this week; it’s been fixed now. But the bug created an interesting set of conversations around here.

People here at Pure Visibility were of two minds about it:

1) This is great! You could maximize your impressions and get some stealth marketing in!

2) This is a disaster! The people who will come to your site will drop off a cliff and you’ll go broke!

I think that both are right. I’m in the second camp, largely because I feel as if ads are there to be clicked, not admired. Adwords is not branding.