Accurate delivery of long tail items through a integrated search tool is the next step in online search engines. Google is WAY behind. Google Base is supposed to deal with that, but I get the sense that Google Base is Google’s bastard stepchild. The frustration of contributors to the Google Base’s user forum has gotten [...]
Monthly Archives: February 2007
Why AdWords Makes Advertising Possible For Small Companies
February 13, 2007 – 4:26 pm
Keyphrase cost inflation has happened faster than we expected, but we still think that small companies should invest heavily in Paid Search relative to other traditional media forms.
The reason for this is that Adwords subverts the typical advertising paradigm. In most advertising spaces, companies get to a size where advertising is as much an exercise [...]
Google’s Adwords Keyphrase Matching Bug: The deadly hyphen
February 13, 2007 – 4:12 pm
This is an interesting adwords problem that has an impact for keyphrase matching for industries where terms are often hyphenated, something often found in the product titles of many industrial goods.
Here are three ways to spell the company name Allen Bradley:
Allen Bradley
AllenBradley
Allen-Bradley
We are the KeyWord matching algorithm in our copy.
What we’ve found is that if [...]
Google’s Supplemental Index
February 13, 2007 – 11:46 am
If you do a site:domain.com search for your domain, you might see pages that are labeled as “Supplemental Result.” This means these pages are in Google’s supplemental index. In general, this index is supplementary to Google’s main index because pages from the main index usually appear before pages from the supplementary index for [...]
Using Blogs for SEO
February 8, 2007 – 5:00 pm
You may be asking why people are using blogs for SEO? Part of the reason is blogs are easy to link to and new content is easy to generate. But there’s another reason . . .
If you do a general query in Google, the chances are you’ll see a host of “non-commercial” resources [...]
Google AdWords Bug Creates “Invisible Links”
February 7, 2007 – 3:47 pm
It looks like Google had a bug that allowed invisible titles to be created for ads. We saw this on Monday and Tuesday of this week; it’s been fixed now. But the bug created an interesting set of conversations around here.
People here at Pure Visibility were of two minds about it:
1) This is great! You [...]
Television versus Search comparison. Guess who wins
February 7, 2007 – 2:46 pm
Lostremote.com recently had a chance to compare traffic from a breaking Television Report about the Boston Aqua Teen Hunger Force story. Traffic to their site doubled in the day after the report broke from visitors searching for “lost remote” or entering the name directly. However, it tripled the day after that from people who were [...]
