1. So what is your Search Engine Marketing Budget?
2. How much should you allocate?
3. What are your competitors doing?
4. Where do you start?

I am posed with these questions almost every work day of my life. And they are excellent questions!

The easiest and quickest answer is to take 1/2 of your print and tradeshow budget and shift it into search engine marketing. Measure the results. If it’s done right - you will be able to measure the conversions - which could be leads and/or sales. If you see an increase (which you most likely will if you are selling a service or product that is in demand) then allocate more of the budget and compliment it with print, tradeshow, and TV campaigns.

Yes! What I am suggesting is to dramatically flip your traditional marketing strategy upside down. I can say this confidently because it works - I have seen several companies do it and it’s amazing what can happen!