I always knew that my laptop would have an affair with my TV.

Google’s new concept: Computer “hears” TV, serves up content
Under a new interactive concept being tested by Google, a computer could “listen” to its user’s TV, and serve up social networking, editorial and ad content relating to what’s being watched. The system is not based on new technology, but instead uses a computer’s microphone to receive the TV audio and match it to a database that serves up the related content. Advertising Age (free registration) (6/27)

Really innovative concept but I just don’t see mom’s and couch potatoes getting into it. It might be too much media coming at one person at one time. However, it does open a host of opportunities for marketers.